The iPhone may be one of many most-talked about — and one of many best-selling — smartphone on this planet but it surely has all the time been different corporations which were forward of Apple within the race. Samsung constantly does nicely total within the smartphone market. Nevertheless, it looks as if the iPhone 12 collection has performed the trick for Apple. In keeping with a report by Gartner, Apple has emerged as the largest smartphone model on this planet.
As per Gartner, Apple shipped virtually 80 million smartphones within the final quarter, which was rather more than all different manufacturers, together with Samsung. Notably, that is the primary time since 2016 that Apple has offered extra telephones than Samsung.
Within the earlier quarter, Apple noticed year-on-year progress of 14.9%. Throughout the identical interval, Samsung’s gross sales fell by 11.8%. Contemplating that Apple launches a restricted variety of units in comparison with an enormous amount that Samsung launches, the iPhone 12 — and doubtless the iPhone 11 — appear to have performed fairly nicely globally.
The Gartner analysis report notes, “The launch of the 5G iPhone 12 collection helped Apple document double-digit progress within the fourth quarter of 2020.”
Whereas Samsung could have been left behind on this quarter, it did emerge because the primary participant in full yr outcomes. “It confronted powerful competitors from regional smartphone distributors reminiscent of Xiaomi, Oppo and Vivo as these manufacturers grew extra aggressive in world markets,” the report famous. Samsung was primary participant regardless of seeing a 14.6% year-on-year decline. In reality, in 2020, Apple and Xiaomi have been the one two smartphone manufacturers within the prime 5 to see progress. Apple’s gross sales elevated by 3.3% total in 2020, as per Gartner.
Globally, gross sales of smartphones declined by 5.4% within the fourth quarter of 2020, as per Gartner. In 2020, smartphone gross sales declined by 12.5%.
“The gross sales of extra 5G smartphones and lower-to-mid-tier smartphones minimized the market decline within the fourth quarter of 2020,” mentioned Anshul Gupta, senior analysis director at Gartner. “Whilst shoppers remained cautious of their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones within the quarter.”


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