Hello dude, this is Ankur Patel and i am here to breakdown adsense ads network and its Cons and Pros.
Historical Background: Adsense
Google has acquired semantics (A Software Company for the online advertising, domain name and enterprise information) in 2003 to launch Google Adsense.
Types of Ads Supported by Adsense:
During my Adsense Review, we find Google Adsense Offers the following ads format. Some of the format are Listed Below:-
- Co-textual or Personal Ad (68% share of Revenue)
- Search Based Ads (50% share of Revenue)
- Video (68% share of Revenue)
- Direct Link (68% share of Revenue)
Google Adsense Offers Personalized as well as Keyword based Ads.
Revenue Model Supported By Adsense:
There are too Many Revenue models supported by the Google AdSense or the revenue the WEBMASTER Get paid by the Google Adsense on these Basis. These revenue models of Google are Listed Below:
Active View CPM:
With Active View cost-per-thousand impressions (Active View CPM) bidding, advertisers bid on 1000 viewable impressions and only pay for impressions that are measured as viewable, that is, when at least 50% of the ad is displayed on-screen for at least one second.
CPC stand for Cost per click which mean Google Adsense is going to pay you for every click you transfer to Google Adsense.
CPM stand for Cost per mile which Mean Google Adsense is going to pay for every 1000 ads Impresions.
Unbillable impressions refer to units such as link units where there is an impression element that doesn’t generate revenue. Link units can be very effective, but revenue isn’t generated as soon as a user clicks. When the link unit is clicked a page with ads appears. Revenue is then only generated when those ads are clicked. This extra step creates the unbillable impressions.
CPE stands for click per Engagement. Google Adsense is going to Pay you only for the every Engagement.
How Google AdSense Works?
Google Adsense works as a meditation Network and backbone to serve ads on the bids received through Adword. There are too many Ads Network that work behind the Adsense to support ads.
How Auction works on Adsense?
Adsense uses to display the Ads having the highest bid.
For Example: These three person bids are as follows
- Ram – 3$
- Sunil – 6$
- Akbar – 4$
Sunil’s bids on the Internet as it has highest bid. Ads must have 10 out of 10 Point on the Quality Score.
Best Alternative of Google Adsense:
Since, adsense is best ads Network in the world backend by Google’s Adword and Some other ads Network. Some of the best Adsense Alternative are Listed Below:
Media.Net: Best Adsense Alternative (#1)
We must say Media.net is the best alternative Ads network of Google based Ads Network adsense. Media.net is a YAHOO and BING based ads network. Media.Net’s CPC and CPM are exactly similar with adsense as both ads network’s CPC range between .01$ to 1.8$ where as CPM of both Ads Network ranges between .9$ to 6$ based on CTR and No of Ads shown in the webpage.
2 – Propellers Ads:-
Propeller ads is a Cyprus based Ads Network founded in 2011. It’s uses to serve Approx 2B+ impression on daily basis and a reach of Approx 40%+ internet user’s. Recently propeller Ads has launched Native Banner Ads in the market which makes it highly competitive with Google Adsense.
Propeller Ads uses to serves push Notification ads, Banner ads, Direct Ads and many more to the Publisher.
Link To Join – Go Here
3 – Speedyads: Based on Entireweb
Speedyads is a entireweb’s search based ads Network. Speedyads use to serve approx 1.5B+ impression worldwide. I must say Speedyads is one of the best adsense alternative in respect of CPM, CPC, CPA and CTR.
4 – Wordads: Best WordPress based ads
WordPress is JetPack based ads network of Automatic INC. (WordPress.com). We must say they don’t have high CPC or CPM in the tier 2 and tier 3 but if thinks CPM or CPC for tier 1 traffic, we find Its rate are higher than Adsense. That is Good. After these all Review We must it is a good alternative of Google Adsense.
5 – Exoclick:-
Exoclick Ad network is a Barcelona Based Publicity network Headed By Benjamin Fonzé as CEO. Benjamin Fonzé Launched Exoclick ads network as a self serve ads network in 2006. Till Today Exoclick Grew to 4th Largest Ads Network in the World. The CPC and CPM of Exoclick is top low but Due to High CTR of this ads network Which makes it highly competitive ads network of Adsense.
Link to Signup – GO Here
6 – Infolinks: Ads on links
InfoLinks a Newzealand Based text to Link ads Market Place (Publisher and Advertiser). InfoLinks serves more than 100,000 websites, 2.5b+ monthly Unique visitor, 1.5 billion ads serves and it’s is Popular as 3rd largest ads Publisher in the world.
The CPC is approx .002$ to .004$ while CPM is approx .08-.12$ whereas CTR of Infolink is too high in respect of Adsense. CTR of Adsense is approx .48% to 2%.
Link to Signup – GO Here
7 – Adsterra: A ads Network of USA
Adsterra is USA based ads network for USA and Canada. Adsterra has very high CPC and CPM in respect of Adgebra. Adsterra offers approx 4-15$ CPM where as it offers approx .15 – .45$ for every click and as normal CPC in respect of Adsense. Adsterra is a Native Ads Network which makes it highly competitive and alternative to adsense.
8 – Adgebra:
Adgebra is a INDIA’s multilingual ads network for INDIA based on Pune. CPC and CPM of Adgebra is not so Good. Adgebra offers in range of 12 paise to 5 rupee for every click. Adgebra offers approx highest CTR in INDIA which makes it highly competitive for adsense. We can say Adgebra is the best alternative to adsense for India.
9 – Popads: Best Pop Ads Network
PopAds is a tab-under, tab-up, pop-under, Pop-up ads network that serve mainstream as well as Adult content. Popads has made for these type of segment. The CPC and CPM is too little. The CPM of Popads is approx .08-.1$ which makes it very far from competition.
10 – Popcash
PopCash is a Publicity ads network. Some Usefull features of popcash are 10-minute registration procedure and a payment program make it easy to earn on the platform on sites of any size. PopCash also supports 24/7 via email and Skype as well as an easy-to-use self-service interface. In addition, a referral program of Popcash is available to WEBMASTER that referred to them with 10% of the revenues of a new publisher.
11 – Amazon Shopping Ads
Amazon shopping is well renowned Affiliate Ads in the world. Amazon reaches approx every 8 People of 10 people which makes it second biggest and most popular Ads Network in the world. The Ads are in the form of CPA.
12 – Oio Publisher:
The OioPublisher or oio Publisher is a direct buy sell Ads Network which makes it highly profitable for Publisher as well as Advertisers as third party commission man is not there. You may can get double rates than the ADSENSE and make your Business more profitable. That is reason oio Publisher is a one of the best adsense alternative.
13 – Meridian at Sovrn.com
Recently viglink has buyed Medrin at sovrn.com is open ads exchange platform whose CPM ranges Between . 3$ to 5$. All over the world coverage and such a High CPM makes a good alternative to Adsense.
14 – Red-green
Red-Green is bangladesh based ads network for bangladesh. Red-Green ads network too many verticles as like Banner ads, Native Ads, and many more. Red- Green Ads Network is only Ads Network especially for Bangladesh and offers a very little CPC and CPM and it have high conversation rate (CTR) in respect of Adsense which make it a good Adsense alternative.
WEBMASTER Guidelines: Adsense
In this section of Article, We try to conclude the Quality Guidelines for WEBMASTER of Google’s Adsense. Let’s start with what to follow and what to not follow.
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Avoid the following techniques:
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing structured data markup
- Sending automated queries to Google
Follow good practices like these:
- Monitoring your site for hacking and removing hacked content as soon as it appears
- Preventing and removing user-generated spam on your site